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ELODIE MARTIN
Blog
Here are some of my thoughts on digital transformation, change management, omnichannel engagement, and related topics.
Why Content Tagging is Essential for Pharma Omnichannel Success
Strategic content tagging unlocks the true value of your HCP engagement data, revealing patterns and preferences that drive personalization.
Mar 17
Maximizing Medical's Digital Engagement in Pharma: From High-Value Content to Patient Impact
Medical teams create pharma's highest-value content. Learn five digital strategies to maximize its reach and improve patient outcomes.
Mar 5
Digital Maturity in Pharma: Where Does Your Organization Stand?
Evaluate your pharma company's digital readiness with our free assessment tool. Get actionable insights to guide your transformation journey
Feb 6
Back-to-Basics - Part II: Customer Segmentation
Back-to-Basics Omnichannel Engagement Part II: Customers
Selecting the appropriate attributes to segment your customers.
Apr 24, 2023
Back-to-Basics - Part I: Omnichannel Engagement
Let's go back-to-basics with this mini-series on the foundational principles of Omnichannel Engagement.
Apr 17, 2023
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