Blog

Here are some of my thoughts on digital transformation, change management, omnichannel engagement, and related topics.

Dec 4

How AI is Revolutionizing Pharmaceutical Customer Engagement: 3 Key Trends for 2024

How AI is transforming pharma customer engagement

Apr 17, 2023

Back-to-Basics - Part I: Omnichannel Engagement

Let's go back-to-basics with this mini-series on the foundational principles of Omnichannel Engagement.

Mar 2, 2023

How to personalize customer engagement

Omnichannel engagement aims to deliver focused and personalized engagement to each customer. The more data you have, the more granular...

Feb 23, 2023

Start small, start now.

Getting started in your digital transformation can feel overwhelming. Take it one step at a time.

Feb 15, 2023

Omnichannel engagement strategy at different stages of drug product lifecycle

Your omnichannel strategy needs to consider the lifecycle of the product, and the engagement objectives.

Feb 8, 2023

What is Omnichannel Customer Engagement?

What is Omnichannel Customer Engagement, and how do you set your strategy?