Blog

Here are some of my thoughts on digital transformation, change management, omnichannel engagement, and related topics.

Apr 24, 2023

Back-to-Basics - Part II: Customer Segmentation

Back-to-Basics Omnichannel Engagement Part II: Customers Selecting the appropriate attributes to segment your customers.

Apr 17, 2023

Back-to-Basics - Part I: Omnichannel Engagement

Let's go back-to-basics with this mini-series on the foundational principles of Omnichannel Engagement.

Mar 2, 2023

How to personalize customer engagement

Omnichannel engagement aims to deliver focused and personalized engagement to each customer. The more data you have, the more granular...

Feb 23, 2023

Start small, start now.

Getting started in your digital transformation can feel overwhelming. Take it one step at a time.

Feb 15, 2023

Omnichannel engagement strategy at different stages of drug product lifecycle

Your omnichannel strategy needs to consider the lifecycle of the product, and the engagement objectives.

Feb 8, 2023

What is Omnichannel Customer Engagement?

What is Omnichannel Customer Engagement, and how do you set your strategy?

Jan 29, 2023

Omnichannel Engagement and Medical Teams in Pharma

Medical teams can benefit from leveraging digital and omnichannel engagement tools. Reframe the value proposition to drive adoption.